Discovery before delivery
Research & Strategy is a two-to-three week, research-led engagement that maps your market, buyer, search surface and technical constraints before any build begins. You leave with a written digital strategy document, covering positioning, information architecture, an SEO/AEO/GEO visibility audit and a sequenced 90-day roadmap, that you could hand to any competent team.
Market intelligence · system view
Demand, gaps and visibility scored
Signals discovered
Competitor gap
whitespace mapped
R&D pipeline · system view
One signal enters. Five research passes refine it. A written, build-ready strategy leaves. This is the engine behind every engagement.
01
Category + demand signals
02
Jobs-to-be-done
03
Google · Perplexity · ChatGPT
04
Positioning + IA
05
90-day plan out
What this fixes
Problem 1
Builds drift, scope inflates, and the launched product solves a problem no one paid you to solve.
Problem 2
Competitors get cited inside ChatGPT, Perplexity and Google AI Overviews while your brand is absent from the answer.
Problem 3
Copy, pricing and onboarding all drift in different directions, and every team rewrites them quarterly.
Discovery workshop
Every engagement starts in the room, not in a template.
The method
A repeatable research pipeline covering product discovery, competitor analysis, SEO, AEO and GEO visibility, positioning and a sequenced 90-day roadmap.
01
Stakeholder interviews, goal alignment, constraint capture.
02
Competitor teardown and buyer job-to-be-done modelling.
03
Search and AI visibility across Google, Bing, Perplexity, ChatGPT.
04
Positioning, information architecture and message hierarchy.
05
A prioritised 90-day delivery plan you can hand to any team.
Search + AI visibility map
Illustrative. Your real map is built from live SERP and AI-engine checks during the audit, then turned into a prioritised list of surfaces you can credibly win.
What's included
What you receive
Three closest competitors deconstructed: positioning, offers, funnels and the gaps you can credibly own.
One written document: positioning, IA, content priorities, technical recommendations and the plan.
Every recommendation sequenced into phases, scored by effort and impact, ready to execute.
Depth of research
Most agencies skim one SERP and call it research. We run a full-spectrum market investigation: demand modelling, competitor teardowns, the SEO + AEO + GEO triple audit, buyer psychology and a measured data baseline. Every technique below runs on every engagement.
Evidence, not opinion
We size the real opportunity, not a guess. TAM/SAM/SOM modelling, demand-trend mapping and seasonality so you build for where the market is heading, not where it was.
Every serious rival reverse-engineered: their funnel, tech stack, content velocity, keyword footprint and the exact gaps you can credibly take.
The triple audit almost no agency runs: classic SEO, plus AEO citation testing inside ChatGPT and Perplexity, plus GEO across generative engines.
We model the humans who actually buy: jobs-to-be-done, objection mapping, channel behaviour and the exact language they search with.
Synthesis into a sharp, defensible position: category framing, a differentiation ladder and message architecture mapped to real demand.
We instrument the truth before launch so every decision after is measured, not guessed. Clean baselines, clean attribution, honest reporting.
No black box. The tools we triangulate across so the findings are evidence, not opinion.
FAQ
SEO (search engine optimisation) is about ranking in classic Google and Bing results. AEO (answer engine optimisation) is about being the cited source inside AI answers from ChatGPT, Perplexity and Google AI Overviews. GEO (generative engine optimisation) extends that to how generative engines summarise and recommend your brand. We audit and plan for all three because buyers now research across all of them.
No. The strategy document is yours and is written to be handed to any competent team, including your own. There is no obligation to build with us afterwards.
Two to three weeks depending on category complexity and stakeholder availability. We agree a fixed schedule at kickoff so you know exactly when each deliverable lands.
A single written document containing a three-competitor teardown, a keyword and AEO/GEO query sheet, an information architecture and sitemap, a positioning statement and message hierarchy, a search and AI visibility map, and a sequenced 90-day delivery plan.
No. An SEO audit is one input. This engagement covers product discovery, market and competitor research, buyer mapping, positioning, information architecture and a delivery roadmap, alongside the search and AI visibility work.
Founders about to build or rebuild, teams preparing a funding round, and businesses that keep launching features without a coherent strategy. It is equally useful before a new website, a SaaS MVP or an AI tool.
We run your category's real queries through Google AI Overviews, Perplexity and ChatGPT, record which sources get cited, and identify the questions where you could become the cited answer. That becomes a concrete AEO and GEO action list.
Yes. We plug into GA4, Google Search Console and Vercel Analytics where available, and combine that first-party data with live SERP and AI-engine checks for an accurate picture.
Ready to scope it?
A senior strategist walks you through the exact document you would receive, on a 15-minute call.
