# Bespoke Ecommerce

> Headless, Stripe-native stores built on Next.js. Own your checkout, kill the platform tax, model your own pricing and prove conversion with real data.

**Provider:** Oxwyn Studio (https://oxwynstudio.com)
**Page:** https://oxwynstudio.com/services/custom-nodejs-ecommerce

## Summary

Bespoke ecommerce means a headless, hand-coded store, engineered on Node.js and Next.js, with a Stripe-native checkout you actually own. Instead of paying a platform tax and bending your business to fit Shopify or WooCommerce, we model your catalogue, pricing, tax and fulfilment rules around how you really sell, integrate Stripe for payments and subscriptions, build the operator tools your team needs, and hand you an auditable codebase with the customer data in your own database.

## Why you need this

- **You pay a platform tax on every single order.** 1 to 2% of GMV skimmed off the top, plus a stack of paid apps. At scale that is a full engineer's salary handed to a platform every year.
- **The platform fights how you actually sell.** B2B price lists, bundles, tax rules and fulfilment logic get patched with brittle $200/mo apps and manual ops work that never quite holds.
- **You do not own your checkout, data or speed.** A slow, locked-in checkout bleeds conversions to faster rivals, and you cannot fix it because you do not control the code.

## The method — build path

01. **Model catalogue** — Map products, variants, pricing, tax and fulfilment rules around how you actually sell, not a template.
02. **Integrate Stripe** — Stripe-native checkout, payment methods, subscriptions and the customer billing portal, wired for your flows.
03. **Build operations** — Operator dashboard for orders, inventory, refunds and fulfilment so your team runs the store, not a spreadsheet.
04. **Harden webhooks** — Signed, idempotent webhooks with a dead-letter queue so no paid order is ever lost or double-processed.
05. **Migrate & launch** — Migrate catalogue, customers and SEO with redirects in place, then launch on Core Web Vitals you can prove.

## Commerce stack

- **Storefront:** Next.js RSC · edge-cached · Core Web Vitals (Server components, Edge caching, SEO & schema)
- **Checkout:** Stripe-native · wallets · subscriptions (Stripe Checkout, Apple / Google Pay, Billing portal)
- **Core data:** Catalogue · orders · inventory in Postgres (Postgres + RLS, Order ledger, Inventory truth)
- **Operations:** Webhooks · admin · audit log (Idempotent webhooks, Operator dashboard, Audit trail)

## What's included

- Headless Next.js storefront, hand-coded and fully auditable
- Stripe-native checkout with wallets, tax and subscriptions
- Product catalogue with variants, bundles and B2B price lists
- Operator dashboard for orders, inventory, refunds and fulfilment
- Signed, idempotent webhooks with a dead-letter queue
- Customer accounts and a self-serve Stripe billing portal
- Catalogue, customer and SEO migration with 301 redirects
- Core Web Vitals budget and conversion analytics wired in

## Commerce capabilities — six disciplines

### 01. Catalogue & merchandising
Products, variants, bundles, collections and metadata modelled around your real range, with fast search and filtering built in.
Techniques: Variants & options, Bundles, Collections, Search & filter.

### 02. Stripe payments
Stripe-native checkout with cards, wallets, Stripe Tax and 3D Secure, so you take payments globally without a transaction tax on top.
Techniques: Stripe Checkout, Wallets, Stripe Tax, 3D Secure.

### 03. B2B & custom pricing
Customer-group price lists, quantity breaks, quotes, purchase orders and net terms for the way businesses actually buy from you.
Techniques: Price lists, Quantity breaks, Quotes, Net terms.

### 04. Subscriptions & billing
Recurring plans, trials, metered usage and a self-serve customer portal powered by Stripe Billing, with dunning handled for you.
Techniques: Recurring plans, Trials, Metered usage, Dunning.

### 05. Operations & fulfilment
An operator dashboard with order management, inventory truth, refunds, and idempotent webhooks feeding your fulfilment and ERP.
Techniques: Order management, Inventory, Refunds, ERP webhooks.

### 06. Performance & CRO
Edge-cached server components, a Core Web Vitals budget and conversion analytics so you can prove the checkout lift, not guess it.
Techniques: Core Web Vitals, Edge caching, A/B testing, Funnel analytics.

## Stack & tooling

Next.js, TypeScript, Stripe, Stripe Billing, Postgres, Supabase, Upstash, Vercel, Stripe Tax, PostHog.

## FAQ

### What is bespoke ecommerce?

It is a headless, hand-coded online store built on Next.js and Node.js with a Stripe-native checkout, instead of a hosted platform like Shopify or WooCommerce. You own the code, the data model and the checkout, and you model your catalogue, pricing and fulfilment around your business rather than fitting a template.

### Why move off Shopify or WooCommerce?

Two reasons: cost and control. Hosted platforms charge a percentage of every order plus a growing stack of paid apps, and they constrain how you can model pricing, tax, B2B and fulfilment. A custom build removes the transaction tax, gives you rules that fit your business and lets you fix performance yourself.

### Do you handle migration from my existing store?

Yes. We migrate your catalogue, customers and order history, set up 301 redirects to protect your SEO, and run the new store in parallel before cutover so there is no traffic or ranking loss at launch.

### How are payments handled?

Through Stripe, natively. We implement Stripe Checkout or a custom checkout with the Payment Element, support cards and wallets like Apple Pay and Google Pay, wire up Stripe Tax, and verify everything with signed, idempotent webhooks so paid orders are never lost or double-counted.

### Can you support B2B and wholesale pricing?

Yes. We build customer-group price lists, quantity breaks, quotes, purchase orders and net terms, alongside normal retail checkout, so the same store serves both B2C and B2B buyers.

### Do you build subscriptions and recurring billing?

Yes. We use Stripe Billing for recurring plans, trials and metered usage, with a self-serve customer portal for upgrades, cancellations and invoices, and automated dunning to recover failed payments.

### Will it be fast and good for SEO?

That is a core reason to go custom. We build on edge-cached server components with a Core Web Vitals budget, server-rendered product and category pages, structured data and clean URLs, so the store is fast for shoppers and legible to search and AI engines.

### Will my team be able to run and extend it?

Yes. You get an operator dashboard for day-to-day work, a conventional codebase with named server actions, and a written runbook. Any senior engineer can read, operate and extend it, so you are never locked to us.

## Keywords

bespoke ecommerce development, headless commerce, Stripe-native checkout, Stripe integration developer, custom ecommerce development, Shopify migration, WooCommerce alternative, B2B ecommerce platform, composable commerce, Next.js ecommerce, Stripe Connect marketplace, subscription billing, conversion rate optimisation, Core Web Vitals ecommerce, custom checkout, ecommerce without transaction fees

## Next step

Book a build call: https://oxwynstudio.com/contact